For local businesses: trades, salons, clinics, restaurants & more
Get a website built to bring you more customers.
See your new homepage free before you pay a cent.
Preview in 24 hours. Live in as little as 48 hours.*
Custom website, Google profile upkeep and automatic texting services, all done for you by a veteran-owned team in Fort Worth.
Guaranteed live within 7 days, or your first month free.**Business days, after we receive all your content and access. Clock pauses while we wait on you. Full details.
- Core $89/mo, or $69/mo founding rate for the next 50
- Your Google profile always stays yours
- Straight answers by text or email within 1 business day
Not ready yet? Get a free Google profile check with your 3 biggest fixes.
Catch the customers who call while you're busy with a customer
You're with a customer. The phone rings. They don't leave a message. They call the next business.
Source: Invoca, “See How Much Missed Sales Calls Cost Home Services Businesses” (May 2024), home services data. Missed calls cost every kind of local business. Results vary by business.
The Done-for-You Local Business Website
A website built to turn Google searches into new customers, without you writing a word
We build your website, keep your Google profile right and text back the calls you miss. You give us about 30 minutes. We do the rest.
A custom website built to get you calls
Your logo, your colors, your photos, your services. No industry templates, and no two clients get the same site. Built for phones with big Call and Text buttons. We write it, host it and update it.
Missed-call text-back
Can't pick up? The caller gets a friendly text from your business within seconds.
Google Business Profile
The right category, services, hours and photos, kept accurate every month so nearby customers can find you.
Review requests
A quick text after every job asks each customer for a Google review, so new reviews keep coming in.
Three ways to try us before you commit
See-It-First Concept Homepage
We build a concept of your new homepage, around your own brand, before you pay anything. Free.
Free Local Score
A 0–100 readiness estimate for your website with five practical fixes. Estimate only, not a ranking prediction.
Audit credit
Bought the $249 Local Presence Audit? $99 of it is credited if you start Core within 30 days.
Three steps to a site built to bring in calls. Your part takes about 30 minutes.
See your new homepage, free
Built around your brand, plus a quick check of your Google profile, website and how calls are handled.
Send 7 things; we build it all
Homepage preview within 24 hours. Site live in as little as 48 hours after we get everything (once you approve the draft). Guaranteed live within 7 days, or your first month free. Google can take a few days to review profile edits. Automatic texting services turn on after phone carrier approval, usually 1–3 weeks.
Customers call, text and book
Missed callers get a text, customers get review requests, and we handle upkeep monthly.
The math
If one extra customer a month covers Core, the math is easy. Run your numbers.
Core is $89/mo, and catching one extra customer a month can pay for it.
Preview in 24 hours. Live in as little as 48 hours.*
*Business days, after we receive all your content and access. Clock pauses while we wait on you. Full details.
Everything you get with Core
Included every month
- Custom 5-page mobile website
- Google Business Profile optimization
- Missed-call text-back
- Review-request texts
- Hosting, SSL and domain
- Small edits included every month, done within 2 business days
- Quarterly profile refresh
- Monthly report
Plus these bonuses, instead of a discount
- Local Presence AuditA written review of your Google profile, reviews, mobile website, name/phone consistency, three nearby competitors and your missed-call path, plus a prioritized fix list.Sold alone for $249
- Fast Start SetupOne-tap text with 7 items. About 30 minutes of your time, and you don't write anything.Included
- Review Request TemplatesReady-to-send review-request texts and emails, your direct review link, and reply templates for good and bad reviews.Included
- Text-back setup, done for youWe register your number with the carriers and set up your auto-text. Setup only; text-back itself is part of Core.Included
- Missed-Call Math ReportA one-page report built on your numbers: your average job value, the price of Core, and how many saved jobs cover it.Included
- Google Profile Cleanup at launchA one-time pass over categories, services, hours, service area, photos and your website link. You stay the owner.Included in Core
Plus Citation / NAP Cleanup (sold alone from $299), included only if the Audit finds listing errors.
Your price: $89/mo, or $69/mo founding rate for the next 50.
$0 setup. 6-month minimum, then month-to-month.Guaranteed live within 7 days, or your first month free.
Business days, after we receive all your content and access. The clock pauses while we wait on you. Automatic texting services turn on after phone carrier approval, usually 1–3 weeks. Full details.Get my free concept homepagePick your plan. $0 setup on managed plans.
Pro
Everything in Core, plus weekly Google profile activity and a new page each quarter.
- Weekly Google profile posts
- Drafted replies to your reviews
- Monthly photo uploads
- 1 new page each quarter
- Priority same-day edits
Core
A custom website built around your brand, hosted and kept updated, plus Google profile upkeep, review requests and missed-call text-back.
- 5-page mobile website, hosting, SSL and domain handled for you
- Google profile optimization, review-request texts, missed-call text-back and monthly report
- Small edits included every month, done within 2 business days
- Quarterly Google profile refresh
- $0 setup
Founding rate: $89 $69/mo for life for the next 50 Core clients, in exchange for an honest testimonial. Founding testimonials are labeled as discounted.
Lite
Keep your current website. We text back your missed callers and keep your Google profile accurate.
- Missed-call text-back
- Google Business Profile optimization
- Review-request texts to every customer
- Monthly "calls recovered" report
Our 7-Day Promise: Guaranteed live within 7 days, or your first month free. Preview within 24 hours and live within 48 hours (business days) of receiving all your content and any access we need. Includes one round of changes. The clock pauses while we wait on you. Live means online at a working web address; connecting a domain you already own depends on your registrar access. Google Business Profile verification and caller ID run on Google’s and the carriers’ timelines. Automatic texting services turn on after phone carrier approval, usually 1–3 weeks. Conditions.
What you're signing up for: every plan has a 6-month minimum, then month-to-month. Leaving early costs half of the remaining minimum months, capped at $300. Cancel free within 3 business days of signing.
Who owns the site: on standard plans, Web and Calls owns and manages your website and domain ($0 setup). Want to own it? Add Keep It Forever ($499 one-time) on any plan, on day one or anytime later, and your monthly plan stays the same. Your Google Business Profile is always yours.
No setup fees or hidden texting fees on managed plans. Prices in USD. Full details below and in our terms.
Low risk, in writing: here is what we promise you
- Our 7-Day Promise: Guaranteed live within 7 days, or your first month free. Preview within 24 hours and live within 48 hours (business days) of receiving all your content and any access we need. Includes one round of changes. The clock pauses while we wait on you. Live means online at a working web address; connecting a domain you already own depends on your registrar access. Google Business Profile verification and caller ID run on Google’s and the carriers’ timelines. Automatic texting services turn on after phone carrier approval, usually 1–3 weeks.
- Cancel free within 3 business days of signing.
- Your Google profile is always yours. Always.
- We never promise rankings. Google decides rankings; we guarantee the work.
Only need one fix? Buy just that piece.
Need one piece instead of a full plan? Local Presence Audit ($249), review replies + GBP posts from $99/mo, citation / NAP cleanup from $299, or a local content retainer from $299/mo.
Get a free 0–100 score for your website, plus 5 fixes
Paste your website URL for a quick 0-100 estimate of how ready your site looks for local customers, plus five practical fixes. Estimate only, not a Google ranking or map-pack prediction. If it finds gaps, your free concept homepage shows how we would fix them.
See sample sites built for local businesses like yours
Every client site is built from the client's own brand: logo, colors and photos. These are sample demos we built to show what a local business site can look like — not client case studies and not real businesses. Every demo page is clearly marked SAMPLE.
Plumbing demo
Summit Drain & Plumbing — emergency leaks, drains, water heaters. Fort Worth–area SAMPLE.
View plumbing sample →Salon demo
Magnolia Lane Salon — cuts, color, text-to-book style CTAs. Dallas–area SAMPLE.
View salon sample →Watch the 1-minute video & see all examples →
We never invent fake reviews or client case studies.
Text or email us. Straight answers within 1 business day.
Web and Calls is a veteran-owned company serving Dallas–Fort Worth. Every client can text or email us and get a straight answer within 1 business day, with no ticket system.
About our company →Questions before you start? Straight answers here.
Can you guarantee I'll rank #1 on Google?
No, and nobody honest can. Google decides rankings. We guarantee the work: an accurate, complete Google Business Profile with the right category, services and hours; a fast website with a page for each main service; and steady review requests. These are the things Google and leading local-search research point to.
What is the free Local Score?
A quick 0-100 estimate based on public signals we can see on your website (HTTPS, mobile setup, phone, contact path, local cues, and similar). It is not a Google ranking, map-pack prediction, or guarantee of calls. For a deeper written review, use the Local Presence Audit.
What's in the Local Presence Audit?
A review of your Google Business Profile, reviews, mobile website, name/phone consistency across major listings, three nearby competitors, and what callers experience when you miss a call, plus a prioritized fix list. It's $249 one-time, delivered in 48–72 business hours, and we don't need your logins. It does not guarantee rankings; nobody can. If you start Core within 30 days, $99 of the $249 Audit fee is credited toward your Core plan.
What is the Review Response + GBP Posts retainer?
A month-to-month add-on that keeps your Google Business Profile active: drafted review replies, regular Google Posts, photo prompts when you need them, and a short monthly report. Starts at $99/mo (Lite ~20 replies + 4 posts; Standard $149/mo; Plus $199/mo). Works with Core/Pro or standalone. We never fake, buy, or gate reviews — and we don't guarantee star ratings, review volume, or map-pack rank. Questions? Text us at (817) 330-0748.
What is Citation / NAP cleanup?
A one-time cleanup of how your Name, Address, and Phone appear on the directories that matter (Google, Apple, Bing, Yelp, BBB, Facebook, Angi, and similar). Quality over spam — we don't blast thousands of junk listings. Standard is $299 one-time; Full is $499 with a deeper pass and 30-day recheck. Optional monitoring is available. No ranking guarantees; we can't scrub every archived scrap of an old number. Questions? Text us at (817) 330-0748.
What is the Local Content retainer?
Done-for-you monthly posts for local businesses: 4–8 short pieces for Google Business Profile and/or your website, fact-checked against your intake sheet — people-first writing, not a raw AI dump. From $299/mo (4 posts); Plus $399/mo (6); Pro Content $499/mo (8). Month-to-month after the first 30 days. No ranking or traffic guarantees, and no scaled spam content. Questions? Text us at (817) 330-0748.
Who owns my website and domain?
On Core and Pro, Web and Calls owns, hosts and manages your website and domain, so there's nothing for you to set up, renew or secure. Want to own them? Add Keep It Forever, $499 one-time, on any plan. Add it on day one or anytime later: your site and domain are registered in your name, on your own hosting account, and your monthly plan stays the same. On Lite you keep your own existing website.
Who owns my Google Business Profile?
You do, always. You stay the owner and add us as a Manager, which follows Google's guidelines. Your reviews, photos and phone number stay yours, even if you cancel.
Is there a contract?
Yes. It's a short, plain-English agreement with a 6-month minimum, then month-to-month. After the minimum, cancel any time with 30 days' written notice (email or text is fine). You can cancel free within 3 business days of signing. Leaving early costs 50% of the remaining minimum months, capped at $300. We never auto-renew you into a new fixed term.
How do edits work?
Text or email what you want changed: hours, prices, photos, specials. Small edits (about 30 minutes each) are included every month on Core and Pro, done within 2 business days, one at a time. New pages and redesigns are quoted first.
How does missed-call text-back work?
When you can't answer, the caller gets a friendly text from your business number within seconds, so they can tell you what they need instead of calling someone else. Replies come to your phone.
Is the texting legal?
Yes. We register your number with the phone carriers (A2P 10DLC). Automatic texting services turn on after phone carrier approval, usually 1–3 weeks. We only text people who contacted you, every text explains how to opt out, and we honor STOP right away.
How fast can I be live?
Guaranteed live within 7 days, or your first month free. Preview within 24 hours and live within 48 hours (business days) of receiving all your content and any access we need. Includes one round of changes. The clock pauses while we wait on you. Live means online at a working web address; connecting a domain you already own depends on your registrar access. Google Business Profile verification and caller ID run on Google’s and the carriers’ timelines. Automatic texting services turn on after phone carrier approval, usually 1–3 weeks.
What counts as 'content' for the 7-day promise?
See the checklist at the top of this page. In short: your logo (or a note that you don't have one), photos (or your OK to use stock), your services list, service area, hours, Manager access to your Google Business Profile, and one contact who can approve work. The 7 days start when we have all of it.
What if I'm busy and slow to reply?
No problem, but the clock pauses while we wait on you for approvals, info or access. You get 3 business days to ask for changes before work counts as approved, and launch includes one round of revisions. If we can't reach you for 10+ business days, we may launch with what we have (stock photos, finished copy), and billing continues. The free-month promise doesn't apply to delays on your side, or to Google review, carrier texting approval, or domain transfers.
What is the founding rate?
The next 50 Core clients pay $69/mo for life instead of $89/mo, in exchange for an honest testimonial. Honest means your real opinion; we don't require a positive review or a star rating. Any founding testimonial we show is labeled: founding client, received a discounted rate in exchange for an honest review.
What happens when the 50 founding spots are gone?
Standard Core pricing ($89/mo) applies to new clients. Founding clients keep $69/mo for as long as they stay on Core, per our terms. We'll say on this site when the founding rate is full.
Do you write fake reviews or buy reviews?
Never. We send review requests to every customer, not just happy ones, as Google requires. We never write, buy or filter reviews.
See your new homepage before you pay a cent
We build a free concept homepage around your brand, plus a look at your Google profile and call handling. Don't love it? Walk away and owe nothing.